What is Gross Revenue? + How to Use it Effectively
In business, there are various terms and acronyms that may sound unfamiliar to the average person. Gross revenue is one such special term. So, what is gross revenue? Gross revenue
What is ARPU? Average Revenue Per User + How to Use it
When it comes to making money, one of the most important things to track is your average revenue per user or ARPU. Like most financial metrics, ARPU can help you
How to Calculate Customer Lifetime Value + Calculator
As a business owner, you know that acquiring new customers is important. But what about retaining the customers you already have? Customer lifetime value (CLV) is a metric that can
What Is Net Revenue? + How to Calculate it
Businesses, investors, and financial analysts use different metrics to measure a company’s financial health. Net revenue is one of the most important metrics, as it shows whether a business is
Easily Calculate Churn Rate for SaaS + How To Fix It
The churn rate is a critical KPI for technology businesses, including SaaS. It tells you how many of your customers are cancelling or terminating their subscriptions each month. Because of
SaaS Acronyms: The Complete List
As a business owner or employee in the software-as-a-service (SaaS) industry, it’s important to stay up-to-date on the latest acronyms and industry terms. By understanding these terms, you’ll be able
How to Calculate Retention Rate & Increase MRR in SaaS
Retention rate measures how many of your customers remain active and engaged with your service over time, and it directly impacts your monthly recurring revenue (MRR). For example, a high
How Do We Calculate Predicted Trial Growth?
The calculation Predicted trial growth is calculated by summing up all of the active trial subscription amounts. This gives better accuracy with true amounts of trial plans that are active. This
How Do We Calculate ARR?
The calculation ARR is calculated directly from the MRR amount X 12 (months) = ARR. One-time fees are not included in the ARR. We will soon be releasing an update
How Do We Calculate MRR?
The calculation MRR is calculated by summing up all of the active subscription amounts. This gives better accuracy with true amounts of active plans and recent uninstalls. Breakdown of fees