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Academy Articles

What is Gross Revenue
Academy

What is Gross Revenue? + How to Use it Effectively

In business, there are various terms and acronyms that may sound unfamiliar to the average person. Gross revenue is one such special term. So, what is gross revenue? Gross revenue is the total amount of money that a company brings in through sales before any expenses are deducted. For example, if a company sells 100 […]

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Ben
3/12/2022
What is ARPU – Average Revenue Per User
Academy

What is ARPU? Average Revenue Per User and How to Use it

Learn why Average Revenue Per User (ARPU) is so important and how to use it. ARPU can help you assess profitibility and performance but what exactly is it? Lets find out.

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Ben
8/11/2022
How to Calculate Customer Lifetime Value
Academy

How to Calculate Customer Lifetime Value + Calculator

As a business owner, you know that acquiring new customers is important. But what about retaining the customers you already have? Customer lifetime value (CLV) is a metric that can help you understand the value of your existing customer base and make decisions about where to allocate your resources. To calculate Customer Lifetime Value, multiply […]

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Ben
8/11/2022
What Is Net Revenue How to Calculate it
Academy

What Is Net Revenue? + How to Calculate it

Businesses, investors, and financial analysts use different metrics to measure a company’s financial health. Net revenue is one of the most important metrics, as it shows whether a business is generating a profit. But what is net revenue?  Net revenue is a company’s total sales minus any returns, allowances, and discounts. The figure represents the […]

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Ben
2/11/2022
Easily Calculate Churn Rate for SaaS
Academy

Easily Calculate Churn Rate for SaaS + How To Fix It

The churn rate is a critical KPI for technology businesses, including SaaS. It tells you how many of your customers are cancelling or terminating their subscriptions each month. Because of that, it’s crucial to always track and monitor the churn rate for your SaaS business. To easily calculate churn rate for SaaS, divide the number […]

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Ben
1/11/2022
SaaS Acronyms The Complete List
Academy

SaaS Acronyms: The Complete List

As a business owner or employee in the software-as-a-service (SaaS) industry, it’s important to stay up-to-date on the latest acronyms and industry terms. By understanding these terms, you’ll be able to communicate more effectively with colleagues and clients and make informed decisions about your SaaS business. What is SaaS? The list of SaaS acronyms includes […]

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Ben
29/10/2022
How to Calculate Retention Rate & Increase MRR in SaaS
Academy

How to Calculate Retention Rate & Increase MRR in SaaS

Retention rate measures how many of your customers remain active and engaged with your service over time, and it directly impacts your monthly recurring revenue (MRR). For example, a high retention rate means your current customers are sticking with you, leading to consistent MRR growth. If you’re in the business of selling software as a […]

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Ben
27/10/2022
How Do We Calculate Predicted Trial Growth
Academy

How Do We Calculate Predicted Trial Growth?

The calculation Predicted trial growth is calculated by summing up all of the active trial subscription amounts. This gives better accuracy with true amounts of trial plans that are active. This is not included in your MRR.

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Ben
24/10/2022
How Do We Calculate ARR
Academy

How Do We Calculate ARR?

The calculation ARR is calculated directly from the MRR amount X 12 (months) = ARR. One-time fees are not included in the ARR. The payment processing transaction fees and the regulatory processing fees are removed from the ARR. Learn more about what ARR means.

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Ben
24/10/2022
How Do We Calculate MRR
Academy

How Do We Calculate MRR?

The calculation MRR is calculated by summing up all of the active subscription amounts. This gives better accuracy with true amounts of active plans and recent uninstalls. Breakdown of fees removed from MRR SaaS Insights finalises MRR by removing a couple of fees that are compulsory on your Shopify transactions. The fees that are removed […]

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Ben
24/10/2022
What is ARR
Academy

What Is ARR? Annual Run Rate vs. Annual Recurring Revenue

ARR: Multiply MRR by 12 to gauge annual revenue. Assess business health and identify areas for improvement with this key metric.

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Ben
3/10/2022
What Is SaaS Software as a Service
Academy

What Is SaaS? Software as a Service

Uncover how Software as a Service is transforming businesses for efficient and streamlined solutions. Dive into the fundamentals now!

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Ben
22/8/2022
Best Methods To Grow Your SaaS MRR
Academy

9 Best Methods To Grow Your SaaS MRR

Monthly recurring revenue (MRR) is one of the most critical metrics Software-as-a-Service (SaaS) providers use to see if their business is earning a profit. Companies must ensure their MRR is good enough to ensure sustainable growth. The best methods to grow your SaaS MRR include search engine optimization, enhancing your advertising strategy, influencer marketing, networking, […]

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Ben
16/8/2022
How often do we update your data_
Academy

How often do we update your data?

SaaS Insights syncs data with Shopify roughly every 1 hour. From time to time this can vary as we make fine adjustments as we strive to optimise and minimise the delay in your latest data being made available. Typically when a delay offurs it’s due to one or more of the following: How long it […]

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Ben
15/8/2022
What is a Good Monthly Growth Rate for SaaS?
Academy

What is a Good Monthly Growth Rate for SaaS? & How to Increase it

Monthly growth rate, calculated using Monthly Recurring Revenue (MRR), is an important indicator of the growth and viability of a startup. However, it’s not always clear how fast a SaaS firm should grow.  A good monthly MRR growth rate for SaaS is 5 – 15%. After reaching $1 million in Annual Recurring Revenue (ARR), sustaining […]

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Ben
5/8/2022
SaaS Metrics That Matter The Most
Academy

8 SaaS Metrics That Matter The Most + Visual Guides

Reporting on and analyzing the success of marketing efforts can be daunting. In the SaaS (Software as a Service) world, marketing efforts are further complicated by the fact that firms depend on recurring revenue instead of huge, one-off payments. Knowing which metrics to focus on can help maximize the effectiveness of marketing campaigns without being […]

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Ben
5/8/2022
Most Useful SaaS Metrics To Increase MRR Quickly
Academy

5 Most Useful SaaS Metrics To Increase MRR Quickly

Learn which SaaS metrics will give you the greatest insights. Everyone has limited time, so lets focus on understanding the metrics that will help grow your business.

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Ben
4/8/2022
Revenue vs. Profit – What’s The Real Difference?
Academy

Revenue vs. Profit – What’s The Real Difference?

Revenue and profit are financial terms used to determine whether a business is succeeding or failing. They have a relationship, and some people may interpret them to mean the same thing. Yet, they differ in unique ways.  Revenue is all the money a company makes from its business activity. In revenue, there are no deductions […]

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Ben
2/8/2022
What Does MRR Mean in SaaS Terms?
Academy

What Does MRR Mean in SaaS Terms?

Of the numerous metrics marketers use, MRR (Monthly Recurring Revenue) can be one of the most significant – especially from the point of view of SaaS (Software as a Service) providers. Unfortunately, it can be as confusing as it is significant. Understanding what MRR means is the key to unlocking the huge potential that the […]

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Ben
31/7/2022
What Are SaaS Metrics? + Benefits & How It Works
Academy

What Are SaaS Metrics? + Benefits & How It Works

The main goal of starting any business is ensuring continuous growth and success, but the bigger a company gets, the more complicated it becomes to keep track of everything. From finances to products and even to the customers themselves, there needs to be a system that monitors everything going on to make measuring the company’s […]

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Ben
24/7/2022