Blog
What is Gross Revenue? + How to Use it Effectively
In business, there are various terms and acronyms that may sound unfamiliar to the average person. Gross revenue is one such special term. So, what is gross revenue? Gross revenue is the total amount of money that a company brings in through sales before any expenses are deducted. For example, if a company sells 100 […]
What is ARPU? Average Revenue Per User and How to Use it
Learn why Average Revenue Per User (ARPU) is so important and how to use it. ARPU can help you assess profitibility and performance but what exactly is it? Lets find out.
How to Calculate Customer Lifetime Value + Calculator
As a business owner, you know that acquiring new customers is important. But what about retaining the customers you already have? Customer lifetime value (CLV) is a metric that can help you understand the value of your existing customer base and make decisions about where to allocate your resources. To calculate Customer Lifetime Value, multiply […]
What Is Net Revenue? + How to Calculate it
Businesses, investors, and financial analysts use different metrics to measure a company’s financial health. Net revenue is one of the most important metrics, as it shows whether a business is generating a profit. But what is net revenue? Net revenue is a company’s total sales minus any returns, allowances, and discounts. The figure represents the […]
Easily Calculate Churn Rate for SaaS + How To Fix It
The churn rate is a critical KPI for technology businesses, including SaaS. It tells you how many of your customers are cancelling or terminating their subscriptions each month. Because of that, it’s crucial to always track and monitor the churn rate for your SaaS business. To easily calculate churn rate for SaaS, divide the number […]
SaaS Acronyms: The Complete List
As a business owner or employee in the software-as-a-service (SaaS) industry, it’s important to stay up-to-date on the latest acronyms and industry terms. By understanding these terms, you’ll be able to communicate more effectively with colleagues and clients and make informed decisions about your SaaS business. What is SaaS? The list of SaaS acronyms includes […]
How to Calculate Retention Rate & Increase MRR in SaaS
Retention rate measures how many of your customers remain active and engaged with your service over time, and it directly impacts your monthly recurring revenue (MRR). For example, a high retention rate means your current customers are sticking with you, leading to consistent MRR growth. If you’re in the business of selling software as a […]
How Do We Calculate Predicted Trial Growth?
The calculation Predicted trial growth is calculated by summing up all of the active trial subscription amounts. This gives better accuracy with true amounts of trial plans that are active. This is not included in your MRR.
How Do We Calculate ARR?
The calculation ARR is calculated directly from the MRR amount X 12 (months) = ARR. One-time fees are not included in the ARR. We will soon be releasing an update which allows you to include or not include the one-time fees in your ARR calculation. The payment processing transaction fees and the regulatory processing fees […]
How Do We Calculate MRR?
The calculation MRR is calculated by summing up all of the active subscription amounts. This gives better accuracy with true amounts of active plans and recent uninstalls. Breakdown of fees removed from MRR SaaS Insights finalises MRR by removing a couple of fees that are compulsory on your Shopify transactions. The fees that are removed […]
How often do we update your data?
SaaS Insights syncs data with Shopify roughly every 1 hour. We’re always making fine adjustments to make a better tool for tracking metrics and analytics. It’s really important to have the latest data when you can. Delays in refreshing data can be caused by: Shopify only allows us to import data at a set rate. […]