Blog
What is Gross Revenue? + How to Use it Effectively
In business, there are various terms and acronyms that may sound unfamiliar to the average person. Gross revenue is one such special term. So, what is gross revenue? Gross revenue is the total amount of money that a company brings in through sales before any expenses are deducted. For example, if a company sells 100 […]
What is ARPU? Average Revenue Per User and How to Use it
Learn why Average Revenue Per User (ARPU) is so important and how to use it. ARPU can help you assess profitibility and performance but what exactly is it? Lets find out.
How to Calculate Customer Lifetime Value + Calculator
As a business owner, you know that acquiring new customers is important. But what about retaining the customers you already have? Customer lifetime value (CLV) is a metric that can help you understand the value of your existing customer base and make decisions about where to allocate your resources. To calculate Customer Lifetime Value, multiply […]
What Is Net Revenue? + How to Calculate it
Businesses, investors, and financial analysts use different metrics to measure a company’s financial health. Net revenue is one of the most important metrics, as it shows whether a business is generating a profit. But what is net revenue? Net revenue is a company’s total sales minus any returns, allowances, and discounts. The figure represents the […]
Easily Calculate Churn Rate for SaaS + How To Fix It
The churn rate is a critical KPI for technology businesses, including SaaS. It tells you how many of your customers are cancelling or terminating their subscriptions each month. Because of that, it’s crucial to always track and monitor the churn rate for your SaaS business. To easily calculate churn rate for SaaS, divide the number […]
SaaS Acronyms: The Complete List
As a business owner or employee in the software-as-a-service (SaaS) industry, it’s important to stay up-to-date on the latest acronyms and industry terms. By understanding these terms, you’ll be able to communicate more effectively with colleagues and clients and make informed decisions about your SaaS business. What is SaaS? The list of SaaS acronyms includes […]
How to Calculate Retention Rate & Increase MRR in SaaS
Retention rate measures how many of your customers remain active and engaged with your service over time, and it directly impacts your monthly recurring revenue (MRR). For example, a high retention rate means your current customers are sticking with you, leading to consistent MRR growth. If you’re in the business of selling software as a […]
What Is ARR? Annual Run Rate vs. Annual Recurring Revenue
When you run a business, there are certain terms that you’ll need to know if you want it to be successful. One of these terms is ARR, which is an abbreviation for Annual Run Rate and Annual Recurring Revenue. But what is it exactly? ARR is Annualized Run Rate, which is a company’s MRR multiplied […]
What Is SaaS? Software as a Service
Learn what SaaS is and why it can help grow your business.
9 Best Methods To Grow Your SaaS MRR
Monthly recurring revenue (MRR) is one of the most critical metrics Software-as-a-Service (SaaS) providers use to see if their business is earning a profit. Companies must ensure their MRR is good enough to ensure sustainable growth. The best methods to grow your SaaS MRR include search engine optimization, enhancing your advertising strategy, influencer marketing, networking, […]
What is a Good Monthly Growth Rate for SaaS? & How to Increase it
Monthly growth rate, calculated using Monthly Recurring Revenue (MRR), is an important indicator of the growth and viability of a startup. However, it’s not always clear how fast a SaaS firm should grow. A good monthly MRR growth rate for SaaS is 5 – 15%. After reaching $1 million in Annual Recurring Revenue (ARR), sustaining […]
8 SaaS Metrics That Matter The Most + Visual Guides
Reporting on and analyzing the success of marketing efforts can be daunting. In the SaaS (Software as a Service) world, marketing efforts are further complicated by the fact that firms depend on recurring revenue instead of huge, one-off payments. Knowing which metrics to focus on can help maximize the effectiveness of marketing campaigns without being […]
5 Most Useful SaaS Metrics To Increase MRR Quickly
Learn which SaaS metrics will give you the greatest insights. Everyone has limited time, so lets focus on understanding the metrics that will help grow your business.
Revenue vs. Profit – What’s The Real Difference?
Revenue and profit are financial terms used to determine whether a business is succeeding or failing. They have a relationship, and some people may interpret them to mean the same thing. Yet, they differ in unique ways. Revenue is all the money a company makes from its business activity. In revenue, there are no deductions […]
What Does MRR Mean in SaaS Terms?
Of the numerous metrics marketers use, MRR (Monthly Recurring Revenue) can be one of the most significant – especially from the point of view of SaaS (Software as a Service) providers. Unfortunately, it can be as confusing as it is significant. Understanding what MRR means is the key to unlocking the huge potential that the […]
What Are SaaS Metrics? + Benefits & How It Works
The main goal of starting any business is ensuring continuous growth and success, but the bigger a company gets, the more complicated it becomes to keep track of everything. From finances to products and even to the customers themselves, there needs to be a system that monitors everything going on to make measuring the company’s […]